- January 22nd, 2021, 8:38 am#4944852Im devastated by the now 4th delay! Look, Sony needs to realize that the days of 500 million dollar plus theatrical releases are over, (at-least for the next few years).
Its just not happening! This idea that "Oh we will be back to normal in November" is total nonsense. First we got god knows how many issues with the supply chain to get the vaccine out to the people who want it (I myself want one badly) but then you got the very real issue of people refusing to get it.
What do you do then? Force them to get it?
Look, theaters are a dying breed at this point. I love going to the movies, when i was able to work, i worked at SEVERAL movie theaters in various posts, and i know how they work inside and out, both franchise ones and small mom and pop theaters.
The mom and pop theaters that arent part of a franchise are dead! End of story. No small theater owner can afford to keep their doors shut for almost a year on and off, and expect to pay for new light bulbs in the projectors, let alone the rent for the place (unless you outright own the building and property the theater is on, most likely your paying rent in a mini mall or something) and even by some miracle you do own the building and the property your still paying huge amount of taxes on it as well.
So, a year of constant shut downs and you just outright lost your theater! So yeah, figure a good chunk of movie theaters across the country that are privately owned and not part of a franchise are forever shut down due to the pandemic so less theaters means less profit.
Owning a small movie theater is barely profitable to begin with because they dont have the cooperation backing to support them!
Now, moving on to the big franchise chains...they themselves have been losing money for years before the pandemic. All the gimicks in the world like 3D (which i loved for a while btw) and super duper high end sound and digital projectors, moving seats and lights, etc still cant get people in seats the way they want them to just to eek out a profit for the film and the theater itself.
I forget the exact numbers but remember, the studios usually keep a large cut of the revenue of the film itself, the theater itself keeps another smaller cut, usually just to keep the lights on and the theater running in the first place.
Streaming and home video has been killing the theaters for years now.
Think of the logic of this. Why pay 250 plus million to film a movie, put it out in theaters where it has to generate atleast 500 to a billion dollars globally just for it to turn a profit when you can shoot an entire high end TV Show or a lower budget move, distribute it across multiple streaming platforms for a healthy profit, or better yet get an exclusive deal with one, they outright buy the movie and you get a profit from people at home watching it without all the high end mantance of shipping out prints (or digital hard drives of the movie)...you dont have to spend money on keeping theaters opened, mantained, etc...
The ONLY drawback to streaming is you cant charge for every person watching said film. A household could spend 20-30 dollars to rent or own a film, and that household can hold up to say 10 people all watching that film at the same time (average is a family of 4) and since its someones home you cant charge per individual like you can in a theater!
Ok fine. Huge movies like Avengers and films of those scale need theaters to profit.
Afterlife is a 85 to a 125 million dollar movie! Thats cheep compared to most major franchise films releasing today!
Afterlife can easly turn a profit on streaming if done right!
But they are so stubborn that its theaters or bust (pun intended) and yes i get the intent, i love going to the movies myself, but right now its not a viable option and wont be a profitable one for YEARS IF EVER AGAIN!
ALL studios have to except that fact! You do a theratical only release within the next year atleast, your bound to lose money!
Delaying what you have multiple times also hurts your bottom line too! People lose intrists and then even under the best conditions you open in theaters and no one shows up because they have been burned too many times with delays.
You watch, James Cameron's Avatar films due out at the end of NEXT YEAR will never make nearly as much as the first one did nearly 12 years ago. Its going to lose money no matter what he does!
Marvel is going to take a huge loss on all of its MCU films this year and all of those films cost way more then ghostbusters afterlife did!
Your just going to lose money on a film no matter what you do for atleast the next year! I say its better to stick to june, do a day and date release, get what you can from what theaters you open, charge people 30 bucks at home to OWN the film and make what you can for now and hold off on doing a sequel for a few years until the situation changes!
"can i have your watch when you are dead?"